An existing brand, Enterprise Coworking, operated two coworking platforms in popular developing neighbourhoods requiring re-imagination and unification of the member experience and brand with a goal of building a platform to scale to new locations. 

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This project involved a full concept and experience redesign including in-depth market assessment, internal leadership alignment, brand refreshment, repositioning strategy and overhaul changes to facilities, programming, staffing and operations to deliver an elevated, seamless member experience and competitive market model for expansion.