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CREATIVE STUDIO BRAND STRATEGY
PROJECT TYPE : Vision, Strategy & Leadership Alignment
SECTOR : Hospitality Services - Branding, Interior Design, Architecture
SCOPE : Leadership Alignment, Strategic Vision, Brand Strategy Development, Positioning & Differentiation
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Client senior leadership sought to solidify a unified vision for the Blacksheep practice and identity, both internally as a business and externally as a brand. The objective of this process was to align senior leadership perspectives, drive consensus and identify significant gaps between Blacksheep’s current position and senior leadership’s aspirational vision.
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